In early 1983 Mr. Coker was recruited by a competing brokerage where his focus shifted to single family and investment properties. Mr. Coker received several honors while continuing to grow his business by focusing on innovative marketing and personalized service for his clients.
1996 marked the beginning of a successful relationship with Toronto based Fram Building Group where his introduction to Cliff Bowman and Harold Green made Mr. Coker an integral part of their organization, BIREM. BIREM specialized in the pre-sale and marketing of high-rise condominium projects across North America and the group teamed up for projects in Canada, Washington, Texas, California, and Florida.
The year 2000 ushered in a new millennium and the inception of Al Coker & Associates. The experiences gained working in competitive markets like Toronto, San Francisco, and Vancouver gave the new company an instant advantage in Texas.
The firm leveraged this wisdom, talent, and knowledge into the creation of the most successful developer oriented company in Texas. Between 2000 and 2008, Al Coker & Associates Sales Programs closed sales in excess of $700M in the Lone Star State.
The economic downturn of 2008 created many challenges in the marketplace but also opportunities for the company to thrive. The creativity and drive that embody the firm paid dividends and allowed clients and Al Coker & Associates to weather the storm and position themselves for continued success with the recovery. Mr. Coker’s experiences with workouts and the psychology of downturns were hard learned in the 80’s and those lessons led to the successful marketing and sales of projects in North Carolina, Texas, Mexico, and Florida from 2010 until the present. In 2014 the company opened a new office in Mexico City that teams with locations in Palm Beach, Florida and Dallas, Texas.
President & CEO
Responsible for the overall direction of marketing and sales efforts for nearly $2 billion in condominium and mixed use developments throughout North America.
Over three decades of experience in the real estate industry, Al Coker has achieved outstanding success in condominium sales, project management, sales center design, product development, and residential marketing with over $500 million in single-family home sales, and condominium sales in excess of 1,000 units.
With leading developers as his clients, Al Coker has become a multi-faceted resource for all aspects of residential new condo sales and marketing.
Thought of as the “rebel of real estate,” Al Coker leads his company in developing innovative marketing and sales plans. He is never desk bound, but finds his creativity in the field, spending the day working hand-in-hand with his staff and client developers, brainstorming and building the infrastructure that goes into sales efforts for the premiere projects his firm represents.
Disciplines and responsibilities include sales management and project director, overseeing all phases of the marketing and sales programs.
Fernando’s meticulous eye for detail, energy, curiosity, and intelligence has allowed him to achieve a rare level of mastery within the industry. His eleven years with Al Coker & Associates has afforded him the opportunity to execute successful sales and marketing programs in Texas, North Carolina and Florida.
As a native Dallasite, Fernando has witnessed the many changes in growth of the city. His integral involvement with Al Coker & Associates has made
him an active participant in shaping the Dallas real estate landscape.
Fernando is actively involved in many memberships and volunteer communities including the Dallas Museum of Art, Dallas Zoological Society, Boys and Girls Club, United States Tennis Association and the United States Golf Association. Devoted husband and father, Gonzalez prides himself on a high standard of morals and ethics in both his professional and personal life.
We build lasting relationships with our clients.
Don’t just take our word for it — read what some of our real estate developers have to say their experience working with us and the results our work helped them achieve.
"In my opinion, Mr. Coker has proven himself to be honest and straightforward. He consistently demonstrated leadership skills and has an exceptional work ethic. He motivated his staff to do the best job possible under difficult circumstance. We found his use of technology as a tracking and marketing tool was exemplary during the sales process which ensured that every member of the project team was aware of the status of the marketing and sales direction."Jud PankeyCEO - Prescott Realty Group
"Al Coker is one of the most creative sales and marketing professionals I have ever had the pleasure of working with. Al is an analytical thinker that is capable of adapting his strategy to effectively compensate for difficult and changing market environments. In his assignments with Post, Al was able to create successful strategies to market and sell a broad range of product from mid-market to super luxury."David WardExecutive Vice President - Post Properties
"As a developer, I rely on the insight and research of key individuals before making large investments. Al always has a good feel for the market and can back this up with analysis that supports his conclusions. As we began each of our deals, his ability to set in motion the initial marketing and sales programs was instrumental to the success of each one."Bart FrenchVice President of Investments - Post Properties
"It is no exaggeration to state that Al Coker & Associates is a part of our condominium design team. They understand the subtle nuances that help create livable and extraordinary unit plans that have just the right market appeal for a project’s target buyers. They are also a lot of fun to work with, which is why — for over three decades of successful projects — we continue to collaborate every chance we get."Andrew CaranhanCEO, Foresite Development
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